Abstract: their core competitiveness of enterprises is access to the source of sustainable competitive advantage and infrastructure. China's enterprises poor asset quality, profitability of the shortage of research and development of a serious shortage of inputs, technological innovation, weak corporate apparent lack of international competitive advantage. This article from the enterprise's core competitiveness of the basic concept, the core competitiveness of enterprises on the main content and cultivating China's core competitiveness of enterprises of the basic strategy and management strategy. Technology and innovation as the core, with information as the driving force, to become famous as a means to the backing of corporate culture, comprehensively enhance and nurture their core competitiveness. Accurately identify its position, with the enterprise's core competitiveness of the real to deal with the challenges of domestic and foreign enterprises.
Key words: enterprise; nurturing corporate culture; core competitiveness of core technical capabilities
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