International business activities is not only an economic activity, is also a kind of cultural activities. With the acceleration of the process of economic globalization, or between companies and between companies of transnational and cross-cultural business activities have become increasingly frequent, different regions, different countries are often cultural differences impact on people's way of thinking, value concepts, increase cross-cultural business communication activities of the complex. China has joined the WTO, the international trade and exchanges with foreign countries have become increasingly frequent, domestic enterprises to go out, cross-cultural communication is inevitable. Engaged in the international business communication staff, understand and master the diverse background of cross-cultural communication with the knowledge and skills to reduce or eliminate because of cultural differences arising from the misunderstanding, friction and conflict, effectively engaged in international business activities, improve Communication effect is of great practical significance.
International business activities are of economic and cultural nature. Along with rapid globalization, there are more and more frequent cross-national and cross-cultural business activities between countries and companies. The usual differences between the cultures of various regions and nations affect our way of thinking and values, thus increasing the complexity of cross-cultural business interactions. As China is already a member of the WTO, we are engaged more and more in international trades and foreign exchanges, and skills of cross-cultural communication are essential for domestic enterprises going global. For persons engaged in international business interactions, understanding and mastering the knowledge and skills of cross-cultural communications under a pluralistic background helps reduce and eliminate any misunderstanding friction and conflict due to cultural differences, thus having important and practical significance in the effective engagement in international business activities and the enhancement of interactional effects.
International business activities are not only economic activities, but also a kind of cultural activities. With the acceleration of the process of economic globalization, c-cultural business activities between different companies ,different regions and different countries have become increasingly intense, which are aslo impacting on people's way of thinking, value concepts, increasing cross-cultural business communication activities. China has joined the WTO, the international trade and exchanges with foreign countries have become increasingly frequent, domestic enterprises to go out, cross-cultural communication is inevitable. Engaged in the international business communication staff, understand and master the diverse background of cross-cultural communication with the knowledge and skills to reduce or eliminate because of cultural differences arising from the misunderstanding, friction and conflict, effectively engaged in international business activities, improve Communication effect is of great practical significance