Xiaogan city commercial bank marketing present situation problems and Countermeasures Abstract: the commercial bank is the main body of the financial system, the core of the modern economy. And the marketing of commercial banks, commercial banks is to ensure the normal operation and development of the indispensable one part, this article through to the Xiaogan city commercial bank marketing present situation some understanding, combined with commercial banks and commercial banks marketing properties and characteristics, analysis and pointed out that the Xiaogan commercial banks in the process of marketing problems, including: business outlets question, problem, guide consumer to target customer research questions, to high-end customer service and bank foreign publicity. In view of the above problems, the author thinks we should make reasonable adjustment and planning business network layout, key customers personalized service, strengthen external propaganda, improve customer manager system and attention on the target customer research areas adopt feasible measures, in order to promote the continuous development of Xiaogan city commercial bank. Key words: Commercial Bank; marketing; marketing strategy