We advocate the use of various new building technologies in compliance to the principle of Scientific Development. Urban housing must comply with the overall planning of the city and harmonize with the general charicteristics of the city. The planning and design of the housing area obey the rule of fairness and justice. We don't allow to risk losing the benefit of most people just in order to meet the needs of a few people. We respect the variety of human life, and try our best to build healthy and natural houses. The design of the houses shows how we focus on predictivity and flexibility and how we respect the continuousness of the history. We put diversified ideology into designing, and try to reach the goals of economy, zoology, safety and intensivism. As a result, there will be more and more lasting houses occupying the market, which are more perfect, environment-protective and humane. We take the flowing factors into consideration when designing, which are zoology, architecture, resourse, water, environment, material, scenery, power and economy, as well as beauty, sanitation and sately. We care for the society, the owners and the users. This is our responsibility to the earth.