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The market competition of our country beer business enterprise faces global economic integral whole to turn the variety that the trend bring, for promote the existence and development of beer business enterprise.At thus of under the circumstance, the market marketing becomes a business enterprise various work of heavy in it is heavy.How pass to enhance a marketing management to raise sale dint, development market, strong oneself, is our country the beer business enterprise should hard consider of problem. How draw up a marketing plan is each beer produces a business enterprise all very careful with value of problem, a good marketing plan can make the beer business enterprise with maximum limit develop marketing potential and promote beer business enterprise the marketing work to smoothly open an exhibition, but a success beer marketing plan, can not only promote beer of sell quantity, increase the economic performance of the beer business enterprise.Therefore, beer business enterprise how draw up a good marketing plan, become the sale work of the beer business enterprise can smoothly open the important condition of exhibition.This text introduced the marketing condition of beer(Shandong be unknown) incorporated company in the Yan city, to the marketing of the Yan city beer(Shandong be unknown) incorporated company carry on overall analytical, tallied up beer(Shandong be unknown) incorporated company in the Yan city the characteristics of the marketing, thorough inquiried into the marketing problem of the beer(Shandong be unknown) incorporated company in the Yan city of source, analytical beer(Shandong be unknown) incorporated company in the Yan city the point of the marketing, put forward a Yan city beer(Shandong be unknown) incorporated company a marketing a plan a project, and aim at a Yan city an unknown beer product put forward a marketing a plan a project, the marketing's project sell quest for medium-sized beer business enterprise provided way of thinking.