In recent years, the rapid development of the economy in our country, based on the premise, with domestic tourism industry of booming development and popularization of the rising number of tourists abroad, to the market in China has brought great opportunity at the same time is also associated with the fierce competition, China's hotel industry has emerged, a mass consumption to meet the needs and business fast for the purpose of the new hotel format-budget hotel chains. Budget hotel chains development in home space is very large, so such as "seven day" and "jinjiang star" "mo Thai 168" and other large economy brand chain hotels are springing up in the Chinese market take root, the hotel chain unprecedented fierce competition, and "and family-like group" from the competition, has become the dominance of the budget hotel chains, guest room number for many years to keep the first, the occupancy rate is as high as ninety-five percent above. Budget hotel chains in the fierce competition in order to acquire higher benefit to the China market this fast on a big cake points, you'll need in the marketing strategy fluctuation full time, the successful marketing is the survival and development of the foundation of the earth, and therefore this paper combines Chinese economy hotel chains of the present situation, characteristics and existing problems, for example to our country to and family-like budget hotel chains to make a preliminary marketing strategy, and expect to find out the cases from family-like successes this review of corresponding strategies for the industry to provide some enlightenment to other hotels, and find out the suitable for China's economy hotel features of development path, in order to improve the competitiveness of our country budget hotel chains.
This paper first to China economy hotel marketing environment and the current situation of the development of industry analysis, thus revealing China economy hotel own's problems. And then pass to our country economy hotel for qualitative analysis, comprehensive consideration of the economy hotel internal conditions and external environment factors, the system evaluation, so as to choose the best business strategy economy hotel provide reliable basis.
This paper combining theory with practice, pay attention to use actual analysis theory to the problems, and to economy hotel industry in the new development in the competition has certain directive significance and reference, to economy hotel Marketing Department in the formulation and implementation marketing strategies have certain practical reference value.
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In recent years, China has rapid economic development, with the vigorous development of the domestic tourism industry, as well as the growing number of foreign tourists flowing to China's market has brought huge opportunities but also accompanied by intense competition, The hotel industry has to rise to meet the popular consumer demand and business shortcut for the purpose of the new hotel formats - economy hotel chain. Economy hotel chain in the domestic space, such as "seven days" ，“Jinjiang Inn”，“ Motel 168” large-scale economic brand hotel chains have mushroomed rooted in the Chinese market competition is fiercer than ever, hotel chains, "Home Group" in the competition, became the overlord of the Chinese economy hotel chain, the number of rooms for many years maintained the industry's first occupancy rate of more than 95 percent. Economy hotel chain in the fierce competition in order to achieve a higher benefit in order to piece the words in the Chinese market faster big cake, you must foot effort from top to bottom in the marketing strategy, successful marketing is the hotel survival and development the foundation, so this article will be combined with the status quo of China's economy hotel chain, the problems in the characteristics and development of China's economy hotel chain marketing strategy, such as home, for example, expect to find its success to summarize the case of Home and summing up of the appropriate strategy to provide some inspiration for other hotels in this industry to identify the characteristics of the path of development suited to China's economy hotel, in order to improve the competitiveness of China's economy hotel chain.
Firstly, to analyze the marketing environment and industry development status of the budget hotels in China, thus revealing some of the problems of the Chinese economy hotel. And qualitative analysis on China's economy hotel, consider the hotels internal conditions and external environment for a variety of factors, conduct a systematic evaluation to select the best business strategy to provide a reliable basis for budget hotels.
In this paper, the combination of theory and practice, focusing on the use of the theoretical analysis of the actual problems, the economy hotel industry in the development of competition in the certain guidance meaning and reference, for economy hotels in the marketing department in developing and implementing marketing The strategy has some practical value.
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