推荐回答(3个)
At the beginning of the twenty-first century, right after industrial civilization , human society entered the era of knowledge economy The high and new technology has been developing rapidly, the information technology is been widely applied. the global economy tends to be an integral whole. In the new economy times. the sales straegies used on the marketing of medium and small enterprises in our country is so called a form. Following is our marketing operation: The products is made first and sales second ,then marketing = advertisement= sales promotion, just blindly following the trend. Quality of marketing personnel is as low as low can be. The marketing aim is low .,the high-level marketing manager ideology of the enterprisese is lagging behind. The Marketing strategy lacks scientificalness and ect.. So the detailed measures (steps) should be taken so as to make necesary changes, The importance of the marketing strategies ought to be guaranteed. Therefore,profit maximization for the enterprises could be realized
At the beginning of the 21st century, the human society entered the era of knowledge economy ever since the industrial revolution. Hi-tech has flourished rapidly and information technology has already been applied widely. As seen the emerging trend of globalization of world economy. In the new age, challenges are also posed to many small and middle-size companies, especially the mere existence of marketing strategies as a form; supply fails to match with proper marketing strategies; marketing is narrowly defined as advertising and promotion; companies follow blindly market trends; the low quality of marketing personnels; top management's lack of scientific strategies and fail to aiming high in terms of marketing goals. Therefore, we should seek changes according these aspects to make sure we do not overlook the vital significance of marketing strategies and to achieve the profit maximization of companies.
In the 21 st century, human society after the industrial civilization, into the age of the knowledge economy. The rapid development of high and new technology, information technology application, the global economy integration trend. In the new economy, small and medium-sized enterprises in China in view of the current market marketing existence marketing strategy is a kind of form, the first after manufacturing sales, marketing = advertising + promotion, blind follow suit, marketing personnel quality low, market marketing target is low, the enterprise top management management thought, marketing strategy behind the lack of scientific problems, make specific measures for change. To ensure that the importance of the marketing strategy, so as to realize the maximization of enterprise profit.
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