The interpersonal dissemination is the information between individual and individual's dissemination. Compares the non-interpersonal dissemination, the interpersonal dissemination's sense organ percentage participating is high. In substantive interpersonal dissemination, because is the contact face-to-face, the human body sense organ possibly participation completely, receives the information and the transmit message. Information feedback's quantity is big and the speed is quick. In the information dissemination face-to-face, we may learn rapidly opposite party information feedback, momentarily revises the dissemination the deviation. The dissemination object will also move to your emotion, will provide the feedback opinion on own initiative. If had the communication media intermediary function, information feedback's quantity and the speed will be restricted, because the icy media will possibly cause the dissemination object not to be willing to participate in the feedback opinion. The information dissemination's symbolism are many. The interpersonal dissemination may use the language and the massive non-verbal symbol, like expression, posture, expression, intonation and so on. Many information are obtain through the non-verbal symbol. The mass media dissemination uses the non-verbal symbol are relatively few. Therefore, interpersonal dissemination, although the scope reduced, the depth actually greatly increased. Is also more effective.
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