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The Analysis of Minor Enterprises' Marketing Strategy of Search Engine-Take Sunshine Travel Website for Example

Abstract: Along with the fast development of Internet and the continuous strengthening of network awareness, search engine has become an important method of online marketing for enterprises. How to carry out the Marketing Strategy of Search Engine and strengthen self competitive power to gain a foothold in the keen market competition has become an important part in the minor enterprises' strategies for development.This article takes Sunshine Travel Website for example,analyzes the current situation of its search engine marketing,sums up the problems in the minor enterprises' marketing strategy of search engine and explores a marketing strategy of search engine with minor enterprises' individual characteristic.

Topic : SME search engine marketing tactics -- to sunlight travel network as an example Abstract : Along with the rapid development of the Internet and corporate networks to enhance awareness of, Search engine marketing has been for enterprise network an important marketing tool. SMEs how to conduct search engine marketing to improve their own competitiveness, in the fierce market competition to obtain a seat in his position, SME development has become an important strategy session. Based sunshine travel network as an example, its search engine analysis of the current marketing, Aggregate SMEs search engine marketing strategies exist, suitable for SMEs to explore the characteristics of its own search engine marketing strategy.