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从心理学的角度来看，形象就是人们通过视觉、听觉、触觉、味觉等各种感觉器官在大脑中形成的关于某种事物的整体印象，简言之是知觉，即各种感觉的再现。
From a psychological angle, the image is an entire impression of certain object that is formed through the vision, hearing, tactile, taste, and kinds of sensory organs, in short it is the perception, that is emersion of various of feeling.

有一点认识非常重要：形象不是事物本身，而是人们对事物的感知，不同的人对同一事物的感知不会完全相同，因而其正确性受到人的意识和认知过程的影响。
There is a very important cognition: image is not the thing itself, but people's perception of things. Different people really don't have the same perception of the same thing, so their accuracy is affected by our consciousness and cognitive process.

由于意识具有主观能动性，因此事物在人们头脑中形成的不同形象会对人的行为产生不同的影响。
Because consciousness has a subjective activity, various images that things form in people's minds will have different infections on human behavior
企业形象是企业内外对企业的整体感觉、印象和认知，是企业状况的综合反映。
Enterprise image is an entire feeling ,impression and cognition inside and outside of enterprise,and it's also comprehensive reflection of the situation of the enterprise.
在印象的基础上，加入人们的判断，进而形成具有内在性、倾向性和相对稳定性的公众态度，多数人的肯定或否定的态度才形成公众舆论。公众舆论通过大众传播媒介和其他途径，反复作用于人脑，最后影响人的行为。

From a psychological point of view, the image is that the people through the visual, auditory, tactile, Taste, and other sensory brain in the form of some things the overall impression, in short is the perception, that is, feeling nothing. A little knowledge is very important : things is not the image itself, but people's perception of things. Different people of the same thing will not be the same perception, and thus their accuracy by man's consciousness and cognitive process. Because consciousness is a subjective activity, So things in people's minds the image formed on the different behavior of different effects. Corporate Image is the enterprise and outside of the overall impression that the impression and understanding of enterprises comprehensive reflection of the situation. The impression, on the basis of people's accession to the judgment, and the formation inherently, tendentious and relative stability of public attitudes, and the majority of people in the affirmative or negative attitudes shape public opinion. Public opinion through the mass media and other channels, repeatedly role in the human brain, the final impact on human behavior.

From a psychological point of view, the image is that the people through the visual, auditory, tactile, Taste, and other sensory brain in the form of some things the overall impression, in short is the perception, that is, feeling nothing. A little knowledge is very important : things is not the image itself, but people's perception of things. Different people of the same thing will not be the same perception, and thus their accuracy by man's consciousness and cognitive process. Because consciousness is a subjective activity, So things in people's minds the image formed on the different behavior of different effects. Corporate Image is the enterprise and outside of the overall impression that the impression and understanding of enterprises comprehensive reflection of the situation. The impression, on the basis of people's accession to the judgment, and the formation inherently, tendentious and relative stability of public attitudes, and the majority of people in the affirmative or negative attitudes shape public opinion. Public opinion through the mass media and other channels, repeatedly role in the human brain, the final impact on human behavior.

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