As a nation depends on the national spirit for its progress, a corporation also needs to have a set of cultural conception to guide its operation. A clear location of a corporation will help it avoid market and industry risk. Without the support of culture, all business operations are soulless and will lose the direction for further development. Corporate culture is embodied in a corporation’s vitality, creativity and cohesiveness; cultural competitiveness has become the key point for the growth of a corporation. This paper has offered some experience for reference after making an investigation of the cultural construction in W corporation. (个人感觉这篇摘要写的有点头重脚轻,但也不好擅自改动,所以基本是按原意翻译的,不过译文尽可放心,没有语言问题。本人常常替人翻译摘要,都是有偿的。这次嘛,完全是出于兴趣,呵呵)
The development of a nation needs a national spirit as support, an enterprise also need a spiritual and cultural philosophy to guide their operation and development, to the enterprise with accurate "positioning", thus effectively eluding market and industry risk. If there is no culture idea support, all business activities of enterprises seems to have no"soul" , will lose the direction, let alone development. Culture deeply rooted in private enterprise's vitality, creativity and cohesion . Cultural competition has become the core competitiveness of private enterprise grandness. The author investigated the W company's enterprise culture construction situation and learn out some experience for reference.