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Development strategy Eats the shock fish In the inland market development, Haire adopted one kind to befast but the special method, called "to eat the shock fish". That iscompares with the enterprise the fish, this parent fish does not lacka few tail, the fish body (namely hardware) is complete, only is atthe shock condition. Namely Haire as a result of manages bad is at isin imminent danger the condition enterprise to purchase or theannexation, the workshop, the equipment performs to use, through aHaire's set of mature managerial experience, the management pattern,then may cause it "the activation", causes the enterprise to revive,turns losses into profit. This method advantage is does not need thenewly built workshop and the purchase equipment, pours into theenterprise culture, the change management namely can begin theproduction, saves the time and the resources. Supposes the factory in the sale The international competition has reflected in some kind ofsignificance in the brand well-knownness contest. The 1990s, Haire'sstrategy develops internationalization Haire from Haire'sinternationalization. Had the internationalization foundation, may notonly take as satisfy to the international market sales promotionproduct, but is further establishes own in the international marketfoothold, carries out the research development, the production,marketing complete set management in the different market. Accordingto this strategy, Haire middle Carolina's ridge 姆 appears for salein 1999 south US invests 30 million US dollars establishmentsproductions center. Together with formerly the design center and thetrading company which set up in Los Angeles which set up in New York,American Haire has formed "the Trinity" (namely design, production,marketing) the localization manages the pattern. If the list lookedfrom the labor force cost, is not possibly worthwhile, but has dodgedthe trade barrier which possibly appears. China joins after WTO,enters US on not only is a labor force cost question, but the rightand wrong customs duty enters the cost the question. That timeconsumer can be higher to the product specification, if thetechnology and the management cannot follow, was the zero customs dutyalso cannot enter. Sets up the design center, the trading company inUS, is advantageous feels the American consumer demand to Haire thesubtle change and to the department store implementation stockmonitor, thus can safeguard promptly supplies goods and provides hasthe pointed product. For example, the The United States Department ofEnergy proposed enters American the refrigerator to have to achieve US2001 the energy consumption standard, 2,002 carries on the limit inthe original energy consumption value foundation to the refrigeratorrefrigerant, also proposed 2003 energy consumption new standard.Because Haire designs in US, supposes the factory in US, this questionvery quick obtained has consummated the solution, Haire also from thisbecomes US to be able to produce, the level conserved energy therefrigerator one of two enterprises. On the contrary, manyinternational famous refrigerators manufacturer because achieved withdifficulty the The United States Department of Energy formulates theharsh request, only can look the order form to sigh Haire's product sale development is starts with the easy andthen does the difficult. Take the American market as the example,Haire has 56 series the products, the noisy crowd wells up into isobviously impossible, thereupon they first choose the competitiveability strongest product - - electric refrigerator to work as thepoint soldier, first infiltrates the American market. After halts theheel, other products follow up again, the implementationmultiplication development, calculated like this, the alwaystransaction cost comparison is low. At present on the smallrefrigerator, Haire firmly came to a stop the heel, receives then isexploits the victory: Sells and produces Haire's other electricappliances and the electronic products. Haire in Manhattan'sheadquarters building fourth nearly 4,000 square foot exhibition hall,started to demonstrate and to sell the Haire washer, Leng Gui, thelarge capacity electric refrigerator, the pure even television andother Haire product.