The majority of our region is still traditional, small-scale intensive cultivation of the business model. With the rapid growth of China's GDP, the national information projects overall progress of the low efficiency of this mode of production can not meet the current fierce market competition. Internet as an information channel, interactive media, has penetrated into every aspect of people's lives as social, political, economic and cultural life of the important areas, which greatly contributed to the rapid social and economic development, but also the development of agriculture had a significant impact, traditional agriculture will be changed into information technology agriculture.As China's vast land, agricultural production unique. If accurate, timely grasp of market information can be produced with different uses of agricultural products in the market to win opportunities to improve their competitive advantage.From the agricultural market analysis and environmental analysis of network marketing of agricultural products of two major items of the proceeding to discuss the specific characteristics of the agricultural market, agricultural market system analysis, the issue of agricultural market, China's agricultural environment of Internet network marketing, network marketing of agricultural products technology platform analysis, network marketing of agricultural products of the online consumer, China's agricultural advantages and disadvantages of network marketing analysis, to arrive at a strategy of network marketing of agricultural products. Wishes to operate agricultural enterprises according to their own characteristics, expand network marketing.
Our most areas are still is traditional, intensive cultivation of small-scale peasant management pattern. With the rapid growth of GDP in China, the national informatization engineering, the low efficiency of all-round production pattern already can not adapt to the current intense market competition. The Internet as information channel, interactive media has penetrated into all aspects of people's lives and become social politics, economy, culture life important domain, greatly promoted the rapid development of social economy, but also to the development of agriculture exerted an important influence by traditional agriculture, agricultural will change towards information agriculture. China is a vast land, agricultural production and each has its own characteristics. If can accurately and timely grasp market information, can produce different USES of agricultural products in the market, win the initiative, improve their competitive advantage. This article from agricultural market analysis and China agricultural network marketing environment analysis of two categories are discussed, based on specific characteristics of agricultural market analysis, the market system of agricultural products analysis, agricultural market question analysis, China agricultural network marketing Internet environment analysis, China agricultural network marketing technology platform analysis, China agricultural network marketing online consumption analysis, China agricultural network marketing advantages and disadvantages, and concluded that China agricultural network marketing strategy. Hope of af enterprise is able to its own characteristics, launched in Internet marketing.
Our country majority areas were still traditional, the careful and intensive cultivation small farm management pattern. Is following our country GDP fast growth, the national informationization project comprehensive advancement, this kind of low efficiency's production pattern already could not adapt the current intense market competition. The Internet as the information channel, the interactive media already seeped the aspects which lives to the people, becomes the social politics, the economical, the cultural life important domain, promoted the social economy fast development enormously, also has had the important influence to the agricultural development, the agriculture by the traditional farming to the informationization agriculture transformation. Our country is bounteous, the agricultural product produces unique. If can accurate, grasp the market information promptly, may produce the different use the agricultural product, wins in the market takes the initiative, enhances own competitive advantage.
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