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营销人员是沟通企业与顾客关系的桥梁。
The marketing personnel's communication enterprise and customer relationship of the bridge.

对顾客而言，营销人员是企业形象的代表；
For consumers, marketers are corporate image of the representative;

反过来，营销人员又从顾客那里给企业带来许多有用的信息，并为企业带来经济上的收益。
In turn, the marketing personnel and from customer there brings to the enterprise, and lots of useful information for the enterprise to bring economic benefits.

如果说，市场经济运营中的企业是一列火车，那么，营销人员则是这列火车的车头，决定着火车速度的快慢。
If the market economy operation of enterprise is a train, so, the marketing personnel is the head of the train, determines the speed of the train and slow.

因此，这一切都要求在现代经济社会的今天，营销人员必须要有着更高的职业道德和基本素质要求，以适应商品经济发展的需要，增进企业的市场竞争力。
Therefore, all these requirements in modern economic society today, marketing personnel must have higher vocational ethics and basic quality requirement, in order to adapt to the needs of the development of commodity economy, enhance the enterprise market competitiveness.

本文从营销人员职业道德的主要内容入手，通过系统分析营销人员职业道德缺失现状，以此来说明营销人员遵守职业道德的重要性，进而结合文献检索和作者的实践经验，对营销人员职业道德缺失的原因进行叙述，并力图对这些问题进行分析。
This article from the marketing personnel vocational moral main content, through systematic analysis of marketing personnel vocational moral failings, in order to explain current marketing personnel abide by professional ethics, then with the importance of document retrieval and the author's practical experience in marketing personnel, the lack of professional ethics, and tries to description of these problems are analyzed.

在此基础上，结合我国实际，本文尝试从国家宏观和消费者方面提出加强营销人员职业道德建设途径；
On this basis, combining with the reality of our country, this paper tries to put forward national macro and consumers to strengthen the marketing personnel professional ethics construction way;

最后，进行了全文总结。
Finally, summarized the full text.