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Western Hunan region has historically been a relatively independent geographic regions, cities and prefectures have close geographic ties. It is also a multi-ethnic and inter-provincial border areas. Not only has the scenery enchanting scenery, but also a unique cultural landscape. rich tourism resources. This paper mainly from the Xiangxi tourism and resource development of the situation, Xiangxi discussed the problems existing in the development of tourism resources. Xiangxi focused on analysis of the challenges and opportunities for the development of tourism resources, how sustainable development. Key words : Xiangxi tourism resources development, environmental protection, sustainable development [Abstract] : This paper introduces the history of the establishment of Changsha Yang Yuxin. Yang Yuxin Changsha then discussed the current stage of production and operation from the products. The two aspects of it, and then make recommendations on how to address these issues and views, Changsha Yang Yuxin on how to advertise a few programs. Keywords : Changsha Yang Yuxin old familiar development advertising