繁译如下:
Competition in the marketing success requires a good business plan competition strategy, the ability to know ourselves, in the action sub-surface to have a viable competitive strategy. In the fierce market competition, we must first find out who their competitors, and then analyze them to share their competitive advantage.
◆ Competitor Analysis: ◆ Competitor Analysis
● "confirmed the company's competitors." IPad competitors consist of two parts: the main PC and other systems is the Tablet PC.
● "to determine the target competitor. Profitability, market share, cash flow, technology leadership, social responsibility, growth and stability ..."
● "confirm the competitor's strategy; assessment of strengths and weaknesses of competitors; estimated response patterns of competitors; choose to attack or avoid the goal." Different companies have different competitive strategies, strengths and weaknesses, and reaction patterns, which need to do deeper market research.
◆ "basic competitive strategy." Companies should be based on their own objectives, resources, strengths and opportunities, and competition results of the analysis to formulate appropriate strategies.
◆ "based on market forces, competition strategies. In accordance with enterprises in the target role of the market is divided into: market leader (market leader), market challenger (market challenger), the market follower (market follower), the market to fill the by (market nicher). "
A company may play multiple roles, iPad current position in the market is mainly the market leaders and market challengers. The face of PC, iPad is the challenger; the face of other systems, Tablet PC, iPad is the leader. The market leader, in order to maintain its top position, can take three actions.
"Extension of the market: finding new customers, develop new uses and improve product usage.
Protection of market share: no status quo, innovation is the best defense strategy.
Increase market share: product updates, quality strategy, multi-brand strategy, a large number of advertising strategies, strong sales promotion. "
The role of challenger in the market do not have the winning conditions, do not easily play. But the market is unpredictable, iPad not necessarily always maintain the leading role, playing the Challenger is inevitable in every business, is the greatest challenge for iPadPC.
◆ "enterprises in the fierce competition in the market should pay attention to: prevent potential entrants; selection of suppliers and buyers; attention to research and development of alternatives; processing industry in the Greater competition in perspective."