用英语写一篇产品调查报告 500字

1, in the writing of the report of the product, we generally have to choose a topic
We must choose to investigate the contents of the investigation, and draw the results.
2, product survey report generally include the following
Purpose of investigation
Object of investigation
Content of the investigation
Investigation methods: questionnaire, interview method, observation method, data method, etc.
Investigation time
finding
Investigation experience
3, product survey report case analysis, mobile phone product survey report
A, the purpose of the investigation
The survey of the mobile phone market, the situation of the consumer to try to understand the current situation of the mobile phone market in China as well as consumer purchasing power
B, survey
NOKIA, Samsung, HTC, Motorola, apple, Sony Ericsson, LG, blackberry, Lenovo, HUAWEI, Meizu, step by step, ZTE, Newman, cool
C, the content of the investigation
Industry trends: development status, existing problems, development prospects, related policies, industry technology and related technologies, social and economic environment and other factors.
Industry operation: the overall size of the industry, production, sales, import and export, and investment, etc., such as the operation of the market segments, such as alternative and complementary goods industry, etc..
Competitive landscape: industry concentration, major companies and related products, financial situation, development strategy, market structure, entry and launch barriers, etc..
D, survey
This investigation takes a random questionnaire survey.
E, investigation time: 2012.3.21 - 2012.2.21
F, survey results
Now there are three mobile phone system, GSM, CDMA and analog format, GSM dominant, about 93.1% of users, is the choice of GSM standard, 2.72% of the user is using analog phones. 4.18% of people choose CDMA standard.
China Mobile user share of 67.19%, China Unicom users share of 31.23%, China Telecom's share of 1.58% in the the Great Wall, probably with its network opened only cover the city of Shanghai, Beijing, Guangzhou 4 cities.
About 61.39% of consumers think price is a very important factor in the purchase of a mobile phone, 41.78% of consumers may be the value of the product's brand awareness and purchase. Can be seen from the price advantage is the leading consumer to buy a big factor in the desire.
Through the survey we can see that consumers buy the most valued mobile phone's performance, price, style, and finally the sense of fashion. These four points is an important factor affecting consumer purchase of mobile phones
When consumers talk about the future of the phone's functions as well as what expectations, 34.53% of the MP3 player to play the first. As for the increase in mobile phone game features, such as a low proportion of the selection of lighting functions. About 64.17% of consumers have a better understanding of WAP. The demand for this feature is more prominent. Mobile banking, the demand for this feature to reach about 20%.
G, survey experience
Through the survey shows that: consumers are really good quality, cost-effective mobile phone. Based on consumer psychology of the purchase of mobile phones and consumer expectations for the future of mobile phones, which also brings many mobile phone manufacturers in the future direction of development, but also to promote the development and prosperity of China's mobile phone market.
More than a simple format for mobile phone products, each product survey has a different object is not the same as the results, not the same content.