At present, the research of new media in a rising stage, but for new media research itself is only just stay in the new media, advertising is only related to advertising and explores the relationship between new media.保存翻译 复制结果
原文而广告文案的写作目前广为大家探讨的也只是写作的方式、手法以及原则一类的比较死板书面化的内容,与新媒体结合起来研究的是少之又少。在国外,新媒体与广告虽然比我国发展的历史悠久,但从广告文案方面来看,无论是语言的种类或是文化的差异这都造成了我们向国外学习的阻力,况且,国外也鲜有人研究广告文案与新媒体的关系。
而广告文案的写作目前广为大家探讨的也只是写作的方式、手法以及原则一类的比较死板书面化的内容,与新媒体结合起来研究的是少之又少。
[原文]
The advertising copy writing we currently widely discussed only way to writing, methods, and the more rigid principles of writing for a class of content and new media studies combined with the very small.[修改]
在国外,新媒体与广告虽然比我国发展的历史悠久,但从广告文案方面来看,无论是语言的种类或是文化的差异这都造成了我们向国外学习的阻力,况且,国外也鲜有人研究广告文案与新媒体的关系。
[原文]
In other countries, although the ratio of new media and advertising the development of a long history in China, but in terms of advertising copy, whether it is the type of language or cultural differences that have caused us to study the resistance to foreign Moreover, few people abroad of ad copy and new media relations.[修改]
自动检测中英文翻译 按“Ctrl+Enter”快速翻译 海词翻译重新翻译 译文The advertising copy writing we currently widely discussed only way to writing, methods, and the more rigid principles of writing for a class of content and new media studies combined with the very small.In other countries, although the ratio of new media and advertising the development of a long history in China, but in terms of advertising copy, whether it is the type of language or cultural differences that have caused us to study the resistance to foreign Moreover, few people abroad of ad copy and new media relations.
原文这也是本文创新性和前沿性的体现。也正因此原因,本文致力于引导一个研究方向,为后人做更深一步的研究打下基础。以网络为代表的新媒体时代已经来临,这对广告行业又是一次冲击。众所周知,传统媒介中受众总是以被动的形式来收看广告,但新媒体却截然不同,受众才是主体,他们可以选择看或是不看。无疑的,广告文案成为重要角色。
这也是本文创新性和前沿性的体现。
[原文]
This is innovative and cutting-edge of this embodiment.[修改]
也正因此原因,本文致力于引导一个研究方向,为后人做更深一步的研究打下基础。
[原文]
Is also for this reason, a research paper to guide the direction for the future generations to do lay the foundation for deeper study.[修改]
以网络为代表的新媒体时代已经来临,这对广告行业又是一次冲击。
[原文]
The network represented by the new media age has arrived, which was another impact of the advertising industry.[修改]
众所周知,传统媒介中受众总是以被动的形式来收看广告,但新媒体却截然不同,受众才是主体,他们可以选择看或是不看。
[原文]
As we all know, traditional media in the form of a passive audience to always watch the ads, but new media is different, the audience is the main body, they can choose to watch or not watch.[修改]
无疑的,广告文案成为重要角色。
[原文]
Undoubtedly, an important role in advertising copy.[修改]
自动检测中英文翻译 按“Ctrl+Enter”快速翻译 海词翻译重新翻译 译文This is innovative and cutting-edge of this embodiment.Is also for this reason, a research paper to guide the direction for the future generations to do lay the foundation for deeper study.The network represented by the new media age has arrived, which was another impact of the advertising industry.As we all know, traditional media in the form of a passive audience to always watch the ads, but new media is different, the audience is the main body, they can choose to watch or not watch.Undoubtedly, an important role in advertising copy.This, this paper aims on advertising copy writing and research on new media, combined with related cases, proposed advertising copy is now appearing in the new media issues, and according to the feasibility of various proposals put forward accordingly.Finally after the ad copy and a detailed study of new media, summarized the ad copy in the new media in the best presentation, so for the purpose.
At present, the research of new media in a rising stage, but for new media research itself is only just stay in the new media, advertising is only related to advertising and explores the relationship between new media. The advertising copy writing we currently widely discussed only way to writing, methods, and the more rigid principles of writing for a class of content and new media studies combined with the very small. In other countries, although the ratio of new media and advertising the development of a long history in China, but in terms of advertising copy, whether it is the type of language or cultural differences that have caused us to study the resistance to foreign Moreover, few people abroad of ad copy and new media relations. This is innovative and cutting-edge of this embodiment. Is also for this reason, a research paper to guide the direction for the future generations to do lay the foundation for deeper study. The network represented by the new media age has arrived, which was another impact of the advertising industry. As we all know, traditional media in the form of a passive audience to always watch the ads, but new media is different, the audience is the main body, they can choose to watch or not watch. Undoubtedly, an important role in advertising copy. This, this paper aims on advertising copy writing and research on new media, combined with related cases, proposed advertising copy is now appearing in the new media issues, and according to the feasibility of various proposals put forward accordingly. Finally after the ad copy and a detailed study of new media, summarized the ad copy in the new media in the best presentation, so for the purpose.
Abstract: at present, the domestic research on new media is a rising stage, but for the new media research also only stay in new media itself, involving advertising is discussed and a new advertising media relations. But the advertisement writing now widely discussed, also just writing technique and principle of the class is formalist written content, and combine the new media studies is less and less. Abroad, new media and advertising, although the development of Chinese history than advertisement, but from the perspective of language, either type or cultural differences that have caused us to study abroad, moreover, the resistance is few people studied abroad with new media advertisement. It is this innovative and advanced. Therefore, this research direction to guide one, do further research foundation. As a representative of the new network media, the time has come for the advertising industry is a shock. As is known to all, traditional medium in passive form of audience always to watch ads, but the new media, the audience is different, they can choose to read or watch. Undoubtedly, the advertisement becomes an important role. In this paper, through the advertisement writing and research of new media, and put forward relevant case, now in the new media advertisement, and according to the different corresponding Suggestions. Finally through with new media advertisement for detailed study, summed up the new media advertisement in the best presentation, and research purposes.
Keywords: new media advertisement
Abstract: at present, the domestic research on new media is a rising stage, but for the new media research also only stay in new media itself, involving advertising is discussed and a new advertising media relations. But the advertisement writing now widely discussed, also just writing technique and principle of the class is formalist written content, and combine the new media studies is less and less. Abroad, new media and advertising, although the development of Chinese history than advertisement, but from the perspective of language, either type or cultural differences that have caused us to study abroad, moreover, the resistance is few people studied abroad with new media advertisement. It is this innovative and advanced. Therefore, this research direction to guide one, do further research foundation. As a representative of the new network media, the time has come for the advertisin...