请把下面的文字翻译成英语

摘要：
Abstract:
新闻报道是企业对外宣传的重要方式。企业通过新闻对外宣传可以扩大自己的知名度，让更多的社会公众了解自己，塑造自己外在形象，提高自己的社会影响力，增加企业的美誉度。同时企业也可以通过有意或无意的突出新闻宣传中的隐性元素，在对外新闻宣传中对企业有关元素的“新闻特写”来有意或作无意的增加社会公众对企业的了解和认同，直接或间接促进企业产品的销售，提高公司产品的市场占有率，达到企业形象提升和促进产品营销双赢的目的。
News reports is important way of enterprise external publicity. Enterprises through the news propaganda can expand their visibility, allow yourself to be more social public understanding, shaping their external image, improve their social influence, to increase the reputation of the enterprise. At the same time, enterprises can also through outstanding news propaganda, intentionally or unintentionally, the hidden elements, in the external news propaganda "news features" of the relevant elements of the enterprise to increase social, intentionally or unintentionally, the public understanding of the enterprise and approval, directly or indirectly promote the enterprise product sales, increase the market share of the company's products, promoting the corporate image and promote the product marketing the win-win purpose.
本论文主要是研究企业的对外新闻宣传(以下简称外宣新闻)。企业如何运用新闻宣传报道这一信息传播手段来增加企业对外的知名度和美誉度，如何提高企业在社会中的影响力，如何运用新闻为公司创造良好的社会舆论、树立良好的社会形象、企业对外宣传的重要性、新闻题材的选取和制作、新闻作品出厂前的把关审核以及外宣新闻要注意的问题等。
This thesis mainly is the study of enterprise (hereinafter referred to as the heralded news) news propaganda. Enterprise how to use news propaganda report this information transmission means to increase the visibility and reputation of foreign enterprises, how to improve the enterprise in the social influence, how to use the news for the company to create a good social public opinion, set up good social image, enterprise external publicity, news selection of subject matter and the manufacture, the importance of control of the news work before shipment audit and heralded news, pay attention to the problems.