Retail business refers to all the banking and financial services and products provided to individual residents or families by commercial banks. In our country, such business mainly consists of personal and corporate loans, bank cards, money management and savings service and so on. In recent years, despite the fact that commercial banks, including the Fujian Industrial Bank, have maintained rapid growth rate in retail transactions, there still exist problems and difficulties if commercial banks wish to make more progress in the long term under the circumstance of retail services playing an increasingly important role in the profit-making process of the whole industry. The paper starts with the definition and contents of retail services in commercial banks, linking the actual facts of financial market in our country, taking Fujian Industrial Bank as an example, wrapping up by discussing the problems in the development of retail services of commercial banks in our country and presenting specific countermeasures to solve the current problems.
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