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　　3. the narrative through brand enhancing brand asset value
　　A community has a good reputation, in the market for good performance of the brand, it must be a branding element is complete, make a good impression and aftertaste of perfect brand. Such as clothing, perfumes, cosmetics with Chanel, brand, product packaging and product quality transmission out of taste and quality, to feel that Chanel, a French high society in the heat of the elegant; such as the well-known international brand of Mary Kay Cosmetics, by Mary Kay Ahmed, Ms. make self-strengthening story give the perfect interpretation, inspired millions of women from the family ties and worldly discrimination, its value of "a more beautiful than cosmetic changes".
　　From brand value, cultural background, product interests points (USP) and target consumers relevancy etc, seek and build brands and the public, target consumers in close contact, communication, Exchange platform, is the promotion of the brand value. The narrative is rather brand this.
　　The so-called brand narrative refers by brand advertising introductory material, media advertisements and news and public relations activities and related social brand cultural phenomenon in the integration of cultural dissemination activities transmitted brand connotation, it is the brand values of cultural background, and product interests point of embodiment. Brand narrative to Existentialism ties us to bridge the gap between consumers and brands, it is the brand strength and source. Brand narrative can perfectly embodies the brand's core values; enhance communication with consumers and the soul, subtly delivery brand information. So brand narrative for deepening the consumer understanding and knowledge plays a vital role.
　　4. to expand sales channels
　　Development, promoting a brand, the first thing you need to let your customers see this brand.
　　Brand value ultimately comes down to the customer buying behavior, to enable customers to complete the purchase behavior, decrease the cost of a behavior, including psychological and behavioral cost, so that customers are more likely to think of you, familiar with you and buy your products less distrust and fear. To achieve this effect, you need powerful sales channel support, particularly to the "intensive" sales terminal, increase market penetration.
　　The Coca-Cola company is one of the best examples, it again set sales outlets, globally widespread development of dealers. Its products not only in the vending machine, nozzle dispenser, supermarket and convenience store sales, and in the cinema, video stores and even the taxi will display its "cool".
　　In the market will be competitive today, brand competitiveness becomes the basis for the survival and growth and premise, the brand has become a business in the business of a sword. So how to improve the business value of brand equity, has become a very important task. Enhance brand equity value above several, enterprises should according to their own conditions, take your own road, let brand assets play a bigger role

3. the narrative through brand enhancing brand asset value
A community has a good reputation, in the market for good performance of the brand, it must be a branding element is complete, make a good impression and aftertaste of perfect brand. Such as clothing, perfumes, cosmetics with Chanel, brand, product packaging and product quality transmission out of taste and quality, to feel that Chanel, a French high society in the heat of the elegant; such as the well-known international brand of Mary Kay Cosmetics, by Mary Kay Ahmed, Ms. make self-strengthening story give the perfect interpretation, inspired millions of women from the family ties and worldly discrimination, its value of "a more beautiful than cosmetic changes".
From brand value, cultural background, product interests points (USP) and target consumers relevancy etc, seek and build brands and the public, target consumers in close contact, communication, Exchange platform, is the promotion of the brand value. The narrative is rather brand this.
The so-called brand narrative refers by brand advertising introductory material, media advertisements and news and public relations activities and related social brand cultural phenomenon in the integration of cultural dissemination activities transmitted brand connotation, it is the brand values of cultural background, and product interests point of embodiment. Brand narrative to Existentialism ties us to bridge the gap between consumers and brands, it is the brand strength and source. Brand narrative can perfectly embodies the brand's core values; enhance communication with consumers and the soul, subtly delivery brand information. So brand narrative for deepening the consumer understanding and knowledge plays a vital role.
4. to expand sales channels
Development, promoting a brand, the first thing you need to let your customers see this brand.
Brand value ultimately comes down to the customer buying behavior, to enable customers to complete the purchase behavior, decrease the cost of a behavior, including psychological and behavioral cost, so that customers are more likely to think of you, familiar with you and buy your products less distrust and fear. To achieve this effect, you need powerful sales channel support, particularly to the "intensive" sales terminal, increase market penetration.
The Coca-Cola company is one of the best examples, it again set sales outlets, globally widespread development of dealers. Its products not only in the vending machine, nozzle dispenser, supermarket and convenience store sales, and in the cinema, video stores and even the taxi will display its "cool".
In the market will be competitive today, brand competitiveness becomes the basis for the survival and growth and premise, the brand has become a business in the business of a sword. So how to improve the business value of brand equity, has become a very important task. Enhance brand equity value above several, enterprises should according to their own conditions, take your own road, let brand assets play a bigger role.

3, through narrative promotion brand brand equity values
In a society with good reputation in the market, have good performance in the brand, it must be a brand elements, a good impression and a perfect brand. Such as clothing, perfumes and cosmetics set in the chanel, through the brand style, product packaging and quality products and quality of grade transmission, always can let a person feel sweet nai the lady of French society of grace, If the international famous cosmetic brand, through Mary Mary, ms shi ai assiduously self-improvement of the story is perfect deduce that inspired millions of women from the fetters of family and realize their value of discrimination, "a more beautiful than the makeup of change".
From the value of the brand concept, cultural background, product demand point (USP) and targeted correlation, seek and build brand and the social public, targeted close contact and communication platform, which is the foundation of ascension brand value. But, the brand narrative is accomplishes this goal in an effective way.
So-called brand narrative refers to relevant publicity through brand introduced material, released to the media advertising and public relations activities and brand and news related to social cultural phenomena of cultural communication activities of combining the brand connotation of transmission, it is the brand value concept and cultural background, the product demand point exteriorized vivid expression. Brand with existential link narrative form the consumer and the brand, it is the source of strength and brand. Brand narrative perfectly reflect the core value of the brand concept, The emotional communication with customers, and resonance image transfer the brand information skillfully. So the brand to consumers for deepening the narrative brand of understanding and cognition plays a vital role.
4 and expand sales channels
Expansion and promotion a brand, the first to let your target customers often see this brand.
Brand value to customer's final to purchase behavior, make customer finish purchasing behavior, will reduce the cost of implementing this behavior, including psychological cost and cost, let customers easier, familiar with you, that you buy your product less distrust and worry. To achieve this effect, they need a strong support to sales channels, especially "intensive" sale terminal, increase of regional market penetration.
The Coca-Cola company is one of the best examples, it established sales outlets in the global scope extensive development dealer. Its products not only in the vending machine, nozzle type water dispenser, supermarket, convenience store sales, and stores in cinemas, even on the taxi shows its "cool".
In the intense competition of the market, the brand competitiveness today has become the enterprise survival and the expansion of the foundation and premise, the brand has become a dagger in the war. Therefore, how to improve the enterprise brand equity values, has become a very important tasks. To promote the brand assets value method is far more than the above several, enterprise should according to oneself condition, suits own road, let the brand assets to play a bigger role.