毕业论文摘要翻译 急！！不要机器翻译的！！

题目：B2C电子商务的网上营销策略研究
Title: Research on B2C E-commerce Internet Marketing Strategy

随着我国网民数量的不断增多和电子商务的迅速发展，越来越多的商家开始尝试涉足电子商务领域。目前我国B2C电子商务市场的大环境呈现两极化趋势，整个B2C电子商务市场主要被几个大型网站所垄断，中小型企业想要在电子商务领域存活和发展有一定挑战。
With the increasing number of Internet users in China and the rapid development of e-commerce, more and more businessmen begin to get involved in e-commerce. At present, China's B2C e-commerce market environment presents polarization trend, and the B2C e-commerce market is primarily dominated by a few large sites, as a result, small and medium enterprises who want to survive and develop in e-commerce must face some challenges.

本文采用了案例分析法和调查问卷法相结合的分析方法，分析研究我国B2C电子商务的网上营销策略。本文首先以B2C电子商务领域里发展势头较好的四个网站——卓越亚马逊、当当网、京东商城和凡客诚品为案例，从产品策略、价格策略、促销策略、渠道策略和顾客服务策略五个方面进行分析，总结分析其网上营销策略的共同点和各自的特点。再针对这四个网站从产品方面、顾客服务方面、价格方面和物流方面设计调查问卷，目的为找出四个网站网上营销上的现存问题。最后，将案例分析和调查问卷得出的结论相结合，提出有针对性的网上营销策略建议。
This paper has combined the case analysis and questionnaire analysis together to analysize China's B2C e-commerce online marketing strategy. Firstly, this article takes four leading sites - great Amazon, Dangdang, Jingdong Mall as cases and analysizes from the next five sapects:product strategy, pricing strategy, promotion strategy, channel strategy and customer service strategies to summarize and analyze their online marketing strategies and their characteristics in common. Then it designs questionnaires of these four sites from the products, customer service, price and logistics, aiming at finding out existing problems in marketing of the four sites’ online marketing. Finally, it proposed tactics for their online marketing separately via combining conclusions arised from case studies and the questionnaires .
本文研究的目的在于通过提出有针对性的B2C电子商务网上营销策略建议，试图弥补我国B2C电子商务网上营销的不足，为我国中小型企业进驻B2C电子商务领域提供网上营销策略上的借鉴，进而促使我国B2C电子商务更好的发展。
This paper aims to improve China’s B2C e-commerce online marketing by proposing targeted suggestions on B2C e-commerce online marketing , thus facilitating small and medium enterprises in China the access to the field, and further promote the development of China's B2C e-commerce .

关键词：
B2C 电子商务 网上营销 营销策略 价格策略

Keywords:
B2C E-commerce Online Marketing Marketing Strategy Pricing Strategy

我自己翻的，纯手工打出来的哦，可以直接拿过去用了，给分吧(*^__^*) 嘻嘻。

B2C e-commerce Internet Marketing Strategy
With the growing number of Internet users in China and the rapid development of e-commerce, more and more businesses began to try to set foot in e-commerce. At present, China's B2C e-commerce market environment presents polarization trend, the B2C e-commerce market is primarily dominated by a few large sites, small and medium enterprises want to survive and develop in the area of electronic commerce has some challenges.
In this paper, a case analysis and the Combination of questionnaire analysis, analysis of China's B2C e-commerce online marketing strategy. This article first field of B2C e-commerce development trend of the four remaining sites - great Amazon, Dangdang, Jingdong Mall and for the case where customers Eslite, from product strategy, pricing strategy, promotion strategy, channel strategy and five aspects of customer service strategies to analyze, summarize and analyze their online marketing strategies and their characteristics in common. Then focused on these four sites from the products, customer service, price and logistics design of the questionnaire aimed at four sites to find out the existing problems on online marketing. Finally, case studies and conclusions of the questionnaire proposed by combining a targeted online marketing tactics.
The purpose of this paper is to propose targeted by B2C e-commerce online marketing tactics to try to make up for my lack of B2C e-commerce online marketing for small and medium enterprises in China entered the field of B2C e-commerce to provide online marketing strategies of reference, and further promote the development of China's B2C e-commerce better.