Fine quality and favorable price are essential to the sales of a product, but these alone are not enough. In reality, some products are neither inferior in quality nor weak in demand, but their sales figures are miserable because the marketing measures are too insufficient and too conservative. Marketing is an art more than a measure. In a sense, market competition is a competition of intellegence and strategy. Therefore, to make a product popular on the market and have the enterprise stand invincible, innovative marketing art must be pursued or created. By analyzing of application of "induced consumption" in the market, this article summerizes its scheming strategy in the marketing and its principle of concept forming.
Keywords: enterprise, marketing, marketing strategy, induced consumption
Commodity sales is not superior quality, reasonable price, but with these enough, the practice has proved that some commodity quality, also have no market marketing method, but the poor, past results, hidebound, picture dim sales. Marketing is a kind of means, is an art. The market competition in some sense of competition, wisdom and counsel. Therefore, to make the goods sold, make enterprise invincible, still must strive for and create new marketing art. Based on "induction" in the market consumption of analytical, summarizes its marketing strategy planning and the principle of creativity.
Keywords: enterprise, Market marketing, Marketing planning, Consumer induction