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(4) to create a brand strategy of property management
1 market road.
A realty management enterprise shall persevere in the process of creating famous brand enterprises to promote the overall level of enterprise to increase, so, in the fierce competition, quicker and better development. Marketing management is the inevitable trend of development, property management, implement the brand strategy is one of the effective methods. Modern management, supply and marketing, operation standardization and main responsibilities are marketization property management should have characteristics.
2 regulating property management market
The real estate market and to activate circulation of property owners, care about their property value, thus changing ideas, accept property management concept of marketization, fulfill its have property and ancillary facilities of the equipment. Introducing competition mechanism, fostering and protection of consumer demand to adapt to different market, residential property management as the introduction, gradually to the office, industrial park, shopping malls, villages, schools, station and other kinds of property and development. The realty management shall establish standardized management, legal system and implement starts from the drip, and establish their own image, and his own brand. Continuously improve professional level, professional management idea. All the houses of the realty management shall be independent from the professional management, property management company by owner and property management company signed the agreement, so as to ensure the continuity and property management service quality enhances unceasingly. Property management specialization is reflected in the property management professional. To succeed in shaping property management brand, need various talents, including professional ability and comprehensive ability outstanding technical talents, Knowledge is the comprehensive, coordinated management personnel, To adapt to the change of the market marketing personnel, Advising projects talents, Innovative consciousness and determination of entrepreneurs, etc.
3 innovation strategy